Stand UP Take ACTION - social media for social change from Rupesh Mandal


1. 17–19 Oct, 2008 United Nations Millennium Campaign social media for social change – case study
2. About Millennium Campaign • “End poverty by 2015” • The United Nations Millennium Campaign supports and inspires people from around the world to take action in support of the 8 MDGs (Millennium Development Goals), that 189 United Nations member states have agreed to try to achieve by the year 2015 More details: http://endpoverty2015.org
3. 8 Millennium Development Goals 1. Eradicate extreme poverty and hunger 2. Achieve universal primary education 3. Promote gender equality and empower women 4. Reduce child mortality 5. Improve maternal health 6. Combat HIV/AIDS, malaria, and other diseases 7. Ensure environmental sustainability 8. Develop a global partnership for development
4. Recap 23.5 million and 43.7 million user participation in 2006 & 2007 respectively, across the world Participation in millions year
5. 2008: Stand UP, Take ACTION • Stand Up, Take Action 2008: Oct 17th -19th • By starting on a Friday and concluding on a Sunday, everyone, whether at home, at work, at school, university or in a place of worship can take part
6. Challenge “If South Asia does not achieve MDGs, world will not achieve it!” - Minar Pimple Deputy Director, Asia United Nations Millennium Campaign
7. Social media for social cause • Exclusive social media tie-ups • Demographics based behavioral targeting • Online/Offline synchronization
View On Slideshare
0

Add a comment

    Loading